There is no question that attending training seminars, company sponsored events and national conventions are very valuable if you want to grow your home based business or increase your knowledge and value to the market place, however, the cost to attend these types of events can strain an already strained budget for a struggling entrepreneur.

So when my business mentor, Ann Seig, held a webinar on how to make going to an out-of-town event a profitable venture I was all ears. http://www.ran.therenegadeblog.com/no-excuses-3-summit-roi

I’m wanting to attend the No Excuses 3 Summit in Las Vegas, coming up in a couple of weeks.

If you don’t know what No Excuses is let me take a moment to fill you in.  It’s one of the premier training events of the internet and network marketing industry, where the top money makers, leaders and experts come and share pure gold information without pitch for 3 solid days.  Lives are transformed and fortunes are made when attendees apply the knowledge they learn.

So you can see why I want to go.  This is going to be a big investment of my time and money and want to take advantage of every bit of it.

The idea of having a strategy prior to going to an event was new to me.  So I’ve had to give it some thought.

Every event is a chance to make opportunity happen.  But the trick is to not only have the diligence, but the awareness of opportunities and sense of what you would like to see happen.

Without preparation and preplanning it’d be like planning a vacation without any destination or itinerary in place.

So here’s my plan

First I want to come prepared

I plan to bring my Zi8 camera, my MacBook Pro, and a list of people I want to interview.

My mission is to bring home information that will help entrepreneurial women who want build a cash flowing profitable internet based business.

I’ve looked over the list of speakers and there are several that I have listed that I would like to interview and get some inside tips from.  I plan to contact them prior to the NES3 event to introduce myself and tell them what my mission will be.

I also read a blog this week on how to send out live tweets during an event and then using that information later to make a blog post.  What a great idea.

I have several friends who would love to attend NES3 but can’t make it.  I also know there are many more in the same boat.  I thought it would be a great idea to make some short videos recapping the Top 3 Golden Nuggets that I learned from each speaker and then have an opt-in page where they would be available for a very small fee.

This would be a great way to put into practice some of the social media and marketing skills I’ve been learning as a member of the Renegade Marketing Team and use Facebook PPC as well as list segmentation to market this product. (If you don’t know what list segmentation is you’ll need to check out The Renegade Team-It’s the brain child of Eric Walker-Ann’s Social Media manager-and the best way I’ve heard of to use Facebook to promote your business without violating unspoken social rules)

Finally, I have plans to develop a blog for Building “You Inc” Online.  Much of the material I will gather from this event will be used as ideas for many of the blog posts I have planned.

I’ve been to many live events before as well as national conventions but I’ve never gone with a plan and a mission like I’ve I’m doing now with NES3.  Just from the pre-work I’ve done I’ve gained an immense amount of knowledge and value.

Before I end this post I want to leave with one more thought and goal I have.

I plan to find a group of people at NES3 that I can mastermind with after the event is over.

One of my favorite quotes and one I read several times a day comes from Ori Bengal of Word Press Made Easy.

 ”Without implementation, great information is nothing more than great information…when action is taken, it becomes money, or whatever result you have in mind.”